Focused Marketing Research

The FOCUSED Marketing Research approach clearly demystified the research and testing process... which allowed us to improve our positioning down to the copy points. My internal clients trust and seek out Vern's input. They even requested him for a follow-up project. I will continue to use FOCUSED Marketing Research in the future because their work reflects very positively on me as a market research manager.

Sr. Marketing Research Manager
American Express

Working with Focused Marketing Research was a unique experience of having found a partner who could absorb our proprietary tools and concepts to get the correct consumer insight.

With moderating skills that probed consumers in detail, they helped us delve deep into the subject. We appreciated their servicing attitude and quick response time. Their exhaustive report and preliminary analysis of the research findings was very useful for our strategy work.

We expect to utilize the services of Focused Marketing Research again.

Chairman
Managing Director

Shining Emotional Surplus Pvt. Ltd. (a management and brand consulting firm)
Bangalore, India

FOCUSED Marketing Research knows the value of thinking outside of the box. They're really good at helping us think, especially when we're struggling to determine what research approach or methodology is best. And, I can always count on FOCUSED to pay attention to even the smallest details. No other firm puts forth as much effort or provides better insights. They're awesome!

Associate Research Manager
Bayer Consumer Care

At FOCUSED Marketing Research, they recognize that research itself is just research and must be applied and put into action for best results. So they work very hard to gain credibility and trust, which have encouraged us to use them far beyond the basic role of moderators.

In fact, our CEO often asks if FOCUSED Marketing Research is available for strategic planning projects. They are the first firm that comes to mind when it comes to qualitative research, and often on the short list when it comes to strategic planning.

Director of Marketing
Virbac, Inc.

Besides extensive knowledge and understanding of our market, FOCUSED Marketing Research delivered thorough and detailed exploration of the issues we were testing. The way they handle groups allows them to uncover very useful data. With the help of FOCUSED Marketing Research we've been able to make smart and informed product development decisions.

Divisional Vice President of Marketing
Hartz

FOCUSED Marketing Research is different from other market research firms because of their extensive professional marketing and selling experience. Because Vern was successful in sales and marketing with a predominant company, he understands what a marketing, sales, and advertising person really needs from market research.

They get the right information out of the interviews and then help us make the connection to our marketing and sales programs. I'm a marketing guy. Do I hire a market research firm with marketing and sales experience or just a market research firm? No decision.

Manager of New Product Development
Bayer Animal Health
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"FOCUSED Marketing Research is a strong research partner. The firm has been invaluable in the development of our key promotional tools. The quality of the work has prompted us to use FOCUSED again and again. Over time, they have become a strategic partner in the evolution of the brand."

Senior Manager
COX-2 Market Analytics
Pfizer, Inc

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