When it comes to qualitative research, FOCUSED Marketing Research offers a full range of services from focus groups and in-depth one-on-one and telephone interviews, to brainstorming, idea and concept development and management problem solving.

We’ve helped companies from diverse industries such as retail, financial services, medical and pet pharmaceutical, automotive, food and beverage and telecommunications to become better informed and better focused on their target audiences, and ultimately, to make smart business decisions about their clients. Our unique approach has proven effective with a variety of audiences, including:

Our breadth of experience offers your company insightful views into a variety of business challenges such as new product development, direct-to-consumer promotions, Internet marketing, and business-to-business marketing.

Our areas of expertise include:

Brand Assessment
Positioning and Message Development
New Product Development and Extension
Advertising and Promotional Development
Website Analysis