Ms. Rafferty brings her energy, insights and over 15 years of marketing research experience to the FOCUSED Marketing Research team. In addition to a decade of moderating, Donna has an MBA in marketing and prior positions in strategic planning and research with major New York ad agencies, which gives her a depth of understanding of strategy issues and drives a more creative approach to the design of each research project. Donna has worked across a broad range of categories with both large and small companies.

Donna manages her groups and interviews so that discussion is rich, the exploration is useful and the results are actionable. Her friendly demeanor and relaxed moderating style encourages free-flowing discussion that often results in fresh insights into the marketing issues at hand. She is equally at ease in conversation with business professionals and physicians as well as consumers of all ages, including children.

With your input, every project, large or small, is designed around what is critical to learn to meet the research objectives. Donna also leaves doors open to explore new terrain when it helps to uncover broader marketing insights.

As a client of FOCUSED Marketing Research, you will be able to take advantage of her broad array of research tools, including traditional qualitative techniques and an interesting array of projective techniques, as well as Internet and bulletin board research.

Vern Dougherty

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